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Here at I Nuovi Professional, we believe that beauty is an outwards expression of inner empowerment. We are dedicated to providing the tools, interaction and education to uncover and empower this quality within. 

Intelligent Makeup 
Outer beauty is an expression of inner quality. We create products that exemplify this philosophy, beautifying the skin from in to out. The pioneer of Intelligent Makeup research, I Nuovi Professional makeup are the fruits of intensive innovation and creative know-how. Each and every product incorporates the most advanced technology and cutting edge raw materials, together with active ingredients that provide skin beautifying and protective benefits. 

Innovative Simplicity 
Innovations lead to simplification, not complication. This philosophy guides the design of our products, with a unique emphasis on ease-of-use, multi-functionality, quality and performance. Packaging is kept minimal in line with our environmentally friendly policy, and all products are formulated fragrance-free and without the use of any animal-derived ingredient. 

Interactive Empowerment 
We believe that beauty is real and individual. We engage our users directly and seek to empower them at each and every opportunity. We believe in the power of knowledge and beauty education as tools of self improvement.