Since 1996, I Nuovi Professional is dedicated to creating the World’s finest professional color makeup so you can look and feel your best.
Inspired by fashion, technology and life, I Nuovi Professional is all about self expression and personal style. We celebrate individuality, we embrace diversity. Create, experiment and discover what works for you.

Developed in Italy, France and Japan, I Nuovi Professional is at the forefront of Intelligent Makeup research. Featuring pigment rich, high intensity makeup enriched with innovative skin pampering antioxidants, botanical extracts and vitamins, indulge in makeup that thinks and cares for your skin. In line with our minimalist philosophy, all products are formulated fragrance-free, non-comedogenic and without any animal-derived ingredients.